黑莓大胆SWOT Analysis, Competitors & USP

SWOT analysis of Blackberry Bold analyses the brand by its strengths, weaknesses, opportunities & threats. In Blackberry Bold SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blackberry Bold to benchmark its business & performance as compared to the competitors. Blackberry Bold is one of the leading brands in the mobile handsets sector.

The article below lists the Blackberry Bold SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Blackberry Bold SWOT Analysis:

SWOT Analysis of Blackberry Bold

For Blackberry Bold, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

黑莓大胆Strengths

The strengths of Blackberry Bold looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Blackberry Bold :

1.Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
2.BB Appstore has decent amount of Applications
3.Strong brand loyalty

黑莓大胆Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blackberry Bold SWOT Analysis:

1.Weaker multimedia functions, lack of FM radio , Poor battery life
2.High Cost 3.Need of an expensive BB data plan in order to access internet

黑莓大胆Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blackberry Bold SWOT Analysis:

1.WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
2.More urban market to tap

黑莓大胆威胁

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blackberry Bold are as mentioned:

1.Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity

黑莓大胆Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Blackberry Bold:

1.Nokia E-series
2.Samsung Galaxy Pro

Hence this concludes the Blackberry Bold SWOT analysis.

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About Blackberry Bold

黑莓大胆Overview
Parent Company	Research in Motion
Category	Smartphones
Sector	Mobile Handsets
Tagline/ Slogan	Do more- faster
USP	Business Phones with Multimedia functions, Blackberry Messenger(BBM)
黑莓大胆STP
分割	Medium-High end Business phones market
目标市场	From Executives to College youth, Political personalities especially Abroad
Positioning	Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones

This article has been researched & authored by theContent & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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