Sensodyne SWOT Analysis, Competitors & USP

由MBA Skool Tebeplay.888am出版 ,最后更新:2020年4月20日

Sensodyne SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats.In SWOT Analysis of Sensodyne, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sensodyne to benchmark its business & performance as compared to the competitors, and make strategic improvements.Sensodyne is one of the leading brands in the FMCG sector.

下面的文章列出了Sensodyne SWOT,竞争对手,包括其目标市场,细分,定位和USP。Let us start the Sensodyne SWOT Analysis:

Sensodyne的SWOT分析

For Sensodyne, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Sensodyne优势

The strengths of Sensodyne looks at the key aspects of its business which gives it competitive advantage in the market.品牌优势的一些重要因素包括财务状况、经验丰富的员工、产品独特性和品牌价值等无形资产。Below are the Strengths in the SWOT Analysis of Sensodyne :

1.在市场上很受欢迎,并享有与GSK品牌相关的信任。
2.Testimonial ads from doctors have worked well to strengthen the brand.

3.It created a minor sub-category in toothpaste segment and the only brand available in the category

4.Due to strong parent brand, good distribution and availability

Sensodyne弱点

一个品牌的弱点是其业务的某些方面,它可以改善,以进一步提高其地位。某些弱点可以定义为公司所缺乏的或竞争对手更胜一筹的属性。Here are the weaknesses in the Sensodyne SWOT Analysis:

1.Not a very strong brand in emerging economies compared to normal toothpaste brands

2.Little more expensive than competitors


Sensodyne机会

任何品牌的机会都可以包括提高业务的领域。一个品牌的机会可以在于地理扩张,产品改进,更好的沟通等。Following are the opportunities in Sensodyne SWOT Analysis:

1.能否利用它已经实现的独特定位和差异化

2.人们还没有意识到敏感牙齿的特殊需求,创造意识,占领大市场。
3.The brand can target kids and youth also since they frequently suffer from such problems

Sensodyne威胁

任何企业的威胁都可能是对其业务产生负面影响的因素。一些因素,如竞争对手活动的增加,政府政策的变化,替代产品或服务等,都可能是威胁。Sensodyne的SWOT分析中的威胁如下:

1.Not much awareness in the market regarding the effectiveness of the product.
2.Lot of competition in the market from regular toothpaste brands.


Sensodyne竞争对手

市场上有几个品牌在争夺同一群顾客。Below are the top 2 competitors of Sensodyne:

1.Pepsodent
2.高露洁敏感

Hence this concludes the Sensodyne SWOT analysis.

继续阅读关于该品牌/公司的更多信息。

关于Sensodyne

Sensodyne概述
母公司

葛兰素史克公司

类别

口腔医疗保健

部门

快速消费品

标语和口号

世界上没有。1 sensitivity toothpaste

独特销售主张

helps relieves the sensitive teeth problems

Sensodyne STP
分割

口腔护理产品-牙膏,牙刷,漱口水和牙线

目标市场

中上阶层

定位

Recommended by all the dentists worldwide for sensitive teeth


这篇文章是由内容与研究团队.它已由MBA Skool团队审查和发表。beplay.888MBA Skool的内容仅用于beplay.888教育和学术目的。

浏览更多类似Sensodyne的品牌和公司的营销分析。本节涵盖了SWOT分析,竞争对手,细分,目标市场,定位和USP超过2500个品牌,来自20多个行业部门。

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在SWOT分析部分中使用的品牌名称和其他品牌信息是各自公司的属性。这些公司与MBA Skool没有任何关联。beplay.888
编辑品牌或在SWOT分析部分添加一个新的品牌:贡献

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